Cebu Pacific Air, the low fare leader in the Philippines entered the market on March 1996 and pioneered the “low fare, great value” strategy in the local aviation industry. CEB launched its International Operations on November 2001 and now fly to Bangkok, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kaohsiung, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Busan, Shanghai, Seoul, Singapore, and Taipei.

Cebu Pacific Air is currently the country's leading domestic carrier, serving the most domestic destinations with the largest number flights and routes, and equipped with the youngest fleet.